buzzword followup: recession sex

Remember when the economy first started to tank and all these big companies were getting bailouts? There was a fun buzzword – buyout sex – for employees of companies that were about to go under and figured protocol didn’t matter anymore. Now, there’s the more broad recession sex, which is when people have lost their jobs and are thus poor and have a lot of free time, so they start boning more often.

AdAge, of all places, has an article about this trend. The news hook for them is that sales of personal lubricants and “sexual enhancement devices” are way up.

“When the economy goes down, sex goes up,” said a Johnson & Johnson [who makes K&Y Jelly] spokesman by way of explanation, but he and the brand team declined to elaborate on why their products seem to be booming when the economy isn’t.

“These seem to be products people are actually gravitating toward in a recession,” Mr. Daniels said. “I’m not a psychologist, so I don’t know why that is. We are seeing people spending more time at home. We’re seeing people’s relationships being stressed. We’re seeing people looking for means to reconnect with their partner and invest in relationships. In some cases, people may have more time on their hands if they’re not working.”

Isn’t this the same reason why there’s always a mini baby boom nine months after a hurricane or blackout – people are stuck at home with no TV or internet and need something to keep them occupied? Regardless, if you can’t afford to go out and buy things, you might as well stay home and get it on.

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