It seems like “life coaching” is one of those fad professions that’s not going anywhere for the time being. (Remember Terrence, Paris’ life coach on Gilmore Girls? God, I loved that show.) Now, some life coaches are specifically focusing on careers, combining motivational speaking and corporate strategizing. “The coach’s job is to see things about you that you may be blind to yourself,” says career coach Fred Horowitz. An interesting side note: Horowitz was apparently ‘certified’ at a place called Coach University. Is that like when McDonald’s managers have to go to Hamburger U?
If you’re an assistant, you probably can’t afford a career coach, and you’re probably also the person who needs one the most. So what can you do instead? Get some type-A friends who can support and motivate you. You might be able to find a mentor either on your own or through your company who can give you advice specific to your industry and also give you a heads up about advancement opportunities. Search criagslist or a social networking site for your field and see if they have meetups, networking events, or other social functions.
Or, you could just call Terrence, even though he’s a fictional character.
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